Hulu Surpasses 1.2 Billion Monthly Video Ad Impressions
Americans viewed 5.9 billion video ads in December, with Hulu generating the highest number of video ad impressions at more than 1.2 billion, according to Friday’s release of the comScore Video Metrix. Tremor Media Video Network ranked second overall (and highest among video ad networks) with 1.0 billion ad views, followed by ADAP.TV (682… [[ […]
Social Video Advertising in 2010
Try recalling last year’s social video ads. What came to your mind first? Probably the famous Evian Roller Babies ad or Cadbury’s Eyebrow dance. Interestingly, the number of viral social video ads somehow skyrocketed this year. Some of the more memorable ones are Old Spice’s The Man Your Man Could Smell Like, Nike’s Write the […]
Cost-Per-View Ads at Google with TrueView
Google anounced the release of a new video ad format dubbed TrueView Video Ads today . TrueView gives users what I would consider total control over which advertiser's message they want to see (and when). Advertisers are going to jump on board in…(read more) [[ This is a content summary only. Visit my website for […]
Video Ads Gaining Acceptance and Revenue
Hulu.com recently announced that the website will earn $240 million in 2010, up drastically from $108 million in 2009. And a large part of that can be attributed to a sharp increase in video ad spending. That market is expected to grow an astounding 48 percent between 2009 and 2010, according to eMarketer. Of course, […]
Facebook is UK's Biggest Display Ad Market
ComScore released an overview of the UK online display advertising market for Q3 2010, which not only showed strong gains for the medium as a whole but also lists Facebook as the UK's single largest display ad publisher on the Web. Facebook accounted for 68 billion display ad impression (does not include video ads or […]