LinkedIn's New Advertising Platform

The Wall Street Journal is reporting that LinkedIn is preparing a major update to its advertising offerings, LinkedIn DirectAds. The new system will let advertisers target thier ads to users based on company size, industry, gender, job titles, seniority, age and location – significantly more granular than before. The question for Web… [[ This is […]

Marketing and Personal Implications of a Facebook Email Service

Rumor has it that Facebook will unveil its webmail product on Monday. That means look out Yahoo Mail. Look out Hotmail, and more interestingly in the grand scheme of things, look out Gmail.  I was going to wait until the official announcement from Facebook on Monday to talk about this, so we can get all […]

Distinction Between Email And Social Networks Eroding

The popularity of social networking services, along with changing demographics and work styles, will lead 20 percent of employees to use social networks as a main business communication tool by 2014, according to a new report from Gartner. With Facebook expected to launch its own email service on Monday, analysts at Gartner seem to be […]

Top 10 iPhone Apps for TV Fanatics

Sarah Collins is freelance journalist and student at Northwestern University. She also writes for Texas Monthly, A.V. Club Chicago, Chicago Parent, Venus Zine, and Punknews. It only takes knowing one Lost fan to understand the addictive power of television. But not everyone has the time or energy to hunt for hints about who is good, […]

Marketing Social Media and the California Cows-Yada Newsletter Dec 3, 2009

Standing out in the crowd…

Well, I know I do. I have pink hair. Might seem a bit odd for a middle aged woman to have pink hair, but I do. It’s an interesting thing to stand out. It also happens to of vital importance. Think about it–are you more likely to remember a pink haired lady who happens to be smart or just a smart lady?

Which brings me to another point. Being better or being smart doesn’t always win the game. Being noticed does, but it has to be relevant. If you’re in a crowded market, you need something to stand out but make it relevant. In the case of what I do, I back it up with relevant information.

What is the best way to bring traffic to a website appart from SEO?

I have a website that is only very small ( 4 pages ) and there isn’t that much text on each page so I suppose SEO wouldn’t be very effective with this website. What other alternatives do I have? What is the most effective thing you have ever done to your website? Ok, time for […]