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Yodle Expands Local Search Marketing Reach

Local online marketing leader Yodle has announced its acquisition of ProfitFuel, creating the largest independent provider of local search marketing in the United States. Yodle, which has developed an integrated approach to signing up and serving local businesses that are transitioning their marketing budgets online, is the fastest-growing… [[ This is a content summary only. […]

Local Search to Generate $8.2 Billion by 2015

Local search advertising revenues will increase from $5.1 billion in 2010 to $8.2 billion by 2015, according to local media analyst BIA/Kelsey. That’s a compound annual growth rate of 10 percent that’s driven by the continuing increase in local search activity. By 2015, the firm expects that 30 percent of all search volume will be… […]

Getting More From Your Google Place Page

I write a fair amount about local search because it’s an important topic that’s only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping. The undisputed leader in all things search is Google and so it’s important to pay close attention to […]

Google Lets You Search with Local Recommendations From Specific Friends

Google announced a new Google Maps feature today, related to the company’s recently launched Hotpot social recommendation product. Now, users can search Google Maps, and request results based on the recommendations of specific friends.  "Most of us know lots of friends, each with very different areas of expertise when it comes to places to recommend. […]

Tasks That Should Be On Your Local Search Shortlist

Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results. Whether you are a […] Enters Group-Buying Space

Local search site and advertising network is making its ways into the red hot daily deals space, announcing today that it has acquired group buying platform iTwango. “We believe that the group-buying model is a powerful new development in local advertising that effectively closes the gap between online research and offline… [[ This is […]

Will Brands and Verticals Become More Dominant in Search?

More WebProNews Videos WebProNews recently chatted with Tim Mayer, who left Yahoo back in August after serving as s VP of Search Products, VP of Search Business, and VP of North American Audience.  "I think we’re seeing a much more competitive search environment," he tells us. "We’ve had Bing aggressively enter the marketplace, and Google’s […]

Google Talks Local Search Relevance Factors

Google is placing a great deal of emphasis on local in its search results these days. In fact in many cases, it would appear to significantly reduce the importance of ranking in the regular organic results.  Google talked a little about how local search ranking works today in a blog post on its Lat Long […]

Google Cooks Up a New Recipe for Local Search

The engineers at Google have recently been throwing a lot of new ingredients into local search, working to improve both user experience and merchant visibility. This week’s announcement of a new local recommendation engine called Hotpot is the latest culmination of those efforts. Hotpot is an extension of Google Places, the local search… [[ This […]

Google Maps For Android Gets New Features

Google announced the launch of a new version of Google Maps for Android that has a new design for Place page reviews, more options to filter search results, and an option for Google Latitude real-time updating. Place Pages On Android will look pretty much like they do on the desktop. Users can see reviews from […]

Google’s Place Search Could Be a Local Favorite

Local search is currently one of the fiercest battlegrounds on the Web, which means we can expect nothing less from Google than its best shot. That’s exactly what it fired this week with the unveiling of Place Search, the new feature from Google Places – formerly the Google Local Business Center. Place Search is rolling […]

See Yahoo’s Sketch-a-Search in Action [VIDEO]

Earlier this week, Yahoo launched a new iPhone app called Sketch-a-Search that allows you to trace an area with your finger to get restaurant results in a specifically defined region. We had a chance to sit down with Director of Product Management Ariel Seidman for a demo of Sketch-a-Search, and got a window into future […]