Tom Leung, Business Product Manager for Google Website Optimizer, speaks about how online marketing is moving from clicks to conversions. He discusses how you can use controlled online experiments to increase your conversion rate, and covers what you should be testing. He then shares case studies with the help of WiderFunnel, a Website Optmizer Authorized Consultant.

Duration : 1:8:36

[youtube zalPTGr22Ts]

9 Responses

  1. Superb post however I was wanting to know if you could write a litte more on this topic? I’d be very grateful if you could elaborate a little bit more.

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