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The Favorites Club Marketing System

Increase customer traffic, customer retention and cashflow with this simple-to-use marketing system, combining online and offline methods easily for your small business. Duration : 2 min 3 sec

Dell launches Social Media Listening Command Center

Dell gets serious with listening as it launches its dedicated Social Media Listening Command Center. Powered by Radian6, a popular social media analytics platform, the Listening Command Center monitors more than 22,000 Dell-related topic posts on average, across 11 different languages. It was said that the average daily mentions of Dell on Twitter have a […]

Should Your Startup Apply for the sFund?

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Esteemed venture capital firm Kleiner Perkins launched a new fund called sFund last month. That’s…

5 Social Media Trends to Watch Right Now

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With social media itself an exponentially growing trend that’s here to stay, many…

HOW TO: Organize A Successful Meetup

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Gathering friends, followers and “likers” online can only take you so far in…

Group Buying: Should Small Businesses Jump In?

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. A new “group…

5 Essential Apps for Your Business’s Facebook Fan Page

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. If you’ve already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business’s Facebook presence, you may now be in the market […]

Yelp for Business: 4 Steps for Success

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. For local small businesses, Yelp isn’t just an option — it’s a necessity. People in urban centers use it to choose where to go to dinner, where to buy clothes, and […]