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Verizon iPhone 4 Gets Called Out By Consumer Reports

Consumer Reports blasted the iPhone 4 when it first came out for AT&T, citing reception problems. You may recall Apple’s "antennagate" scandal, where it gave away free bumpers to make up for the issue. Now, Consumer Reports is making a similar case for Verizon’s incarnation of the iPhone 4. The nonprofit organization says, "Bottom Line: […]

DuckDuckGo Follows Content Farm Banning With Promoting wikiHow Content

Today, DuckDuckGo has started "hard wiring" wikiHow as the first result on its search engine results pages for how-to queries.  wikiHow founder Jack Herrick (who also ran eHow before selling to Demand Media) tells WebProNews, "As you know, there is tons of buzz on the web about what Google’s next step will be with tackling low […]

Latest Firefox Beta Available for Testing

Mozilla announced today that the next major version of Firefox is ready for testing. That would be Firefox 4 beta, and Mozilla says it includes faster start-up time and bookmarking, and that it caters to smoother complex animations.  "Firefox 4 Beta is built for the way people use the Web today, offering more control over […]

Sort Google Results By Reading Level

A Google Web Search product manager announced a new Google search filter for reading level on the Google Web Search Help Forum.  "Sometimes you may want to limit your search results to a specific reading level," the company explains. "For instance, a junior high school teacher looking for content for her students or a second-language […]

Should Gmail Be Worried About Facebook?

You’ve no doubt heard or read about Facebook’s new messaging announcement this week. If not, the company announced a new messaging system to combine email, SMS, IM, Chat, and other forms of online communication, bringing them into one inbox. Along with this comes @facebook.com email addresses. CEO Mark Zuckerberg described the system as "starting from […]

Is a Shake-Up Brewing in the Search Market?

More WebProNews Videos Google has been dominating the search market for years. Simply put, if you ask most people to search for something on the web, their first instinct is to go to Google. More and more people might be getting reprogrammed to go to Bing, however. The "decision engine" still has a ways to […]

Clicks But No Conversions? It's the Landing Page Every Time.

Are you putting enough thought into your landing pages? If not, it’s probably the main reason your conversions, or more importantly your revenue, aren’t higher. At PubCon in Las Vegas, WebProNews spoke with Brad Geddes, Founder of PPC training firm bgTheory about advanced PPC and landing page optimization.  Why Landing Page Optimization is Critical "Landing […]

Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC.  "There’s some things that change when you get to a very large account, whether it’s greater than 50k a month spend or greater than 100k […]

Good, Creative Marketing Creates Tension and Takes Risks

Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a […]

Your Social Strategy May Lack Key Elements for Increasing Conversions

More WebProNews Videos As a business, it’s great to get out there and engage with customers. It’s great to use a variety of social media channels to open up communication and spread your marketing message, but what a lot of business decision makers might not realize is that it can be the combination of tactics […]