Singapore’s Start-up, Stream Media Raises $780,000
Stream Media, a Singapore-based mobile start-up has raised US$780,000 in a Series A funding led by Stream Glbal Pte Ltd and Singtel Innov8. This fresh fund will provide Stream Media with enough resources to further develop and market its MoVend mobile payment product. MoVend is a mobile in-app payment platform that allows users to buy […]
Smaato Raises $7 million from Singapore’s EDBI and more
Smaato, a mobile advertising start-up that helps publishers to monetize their content through mobile applications has just raised $7 million of fresh funds. The $7 million round of funding was led by Singapore’s EDBI, together with existing shareholders including Aeries Capital. The new funds will help Smaato’s expand internationally, in particular to extend its presence […]
6 Verticals See Triple-Digit Growth in Mobile Advertising
Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY). The report also looks at actions marketers are trying to get consumer to take when they see the ads. "Social media actions in particular had […]
Apple Introduces iAd Producer
You can now create your own iAd ads. Apple has released its iAd Producer for developers to meddle and learn how to create these rich media ads. These ads, as explained during its launch, possess the emotional aspect of TV and interactivity of web flash ads. iAd Producer is available free to paid developers. Otherwise, […]
FairSearch Asks Congress, DOJ To Challenge Google-ITA Deal
Whether you agree or disagree with its cause, FairSearch, the organization that exists for the sole purpose of stopping Google’s acquisition of ITA Software, deserves credit for its resolve. Today, FairSearch addressed letters to every member of Congress, asking them to contact the Department of Justice. One small clarification (and another point in FairSearch’s favor) […]
What a Girl Wants: More Mobile Shopping, Survey Says [STATS]
Mobile shopping company miBuys conducted a survey of 1,600 women on mobile phones and found that the overwhelming majority of them were open to more mobile marketing and mobile shopping. These respondents love using the mobile web overall, this study shows; 94% said they even use their phones to surf even when they’re at home […]
Apple’s iAds Could Cost Advertisers $10 Million at Launch [REPORT]
Apple CEO Steve Jobs has made it clear that he thinks today’s mobile ads aren’t up to par. However, his company’s solution to it –- iAds –- will come with a hefty price tag; up to $10 million for advertisers that want to be on board for the product’s launch in June. According to The […]
Motorola Droid is Android’s Dominant Device [STATS]
Mobile advertising network AdMob has released its metrics report for March 2010, taking a closer look at Google’s Android OS and its increasing share of the mobile market. The report also reveals that the Motorola Droid is the leading Android handset. The number of Android devices available as of March 2010 is vastly greater than […]