JCPenney Gets Caught Gaming Google
The New York Times did a little undercover work in the world of search and discovered that JCPenney was benefiting enormously from paid links. They ranked number one or close to it for some very prominent search queries including “skinny jeans,” “home decor,” “comforter sets,” “furniture", “tablecloths” and many other highly searched for terms. (Note: Tweets regarding […]
Demand Media CEO: Google Not Talking About Us
Last week, Google’s Matt Cutts put up a blog post talking about a shift in focus to content farms, which he defines as "sites with shallow or low-quality content". Most people that read this assumed he was talking about sites like some of those offered by Demand Media (eHow.com, for example), which launched an IPO […]
Google Says War on Spam Ranks First
Google principal engineer Matt Cutts posted a lengthy message on the company’s official blog Friday in response to recent complaints from users about the increasing prevalence of spam in search results. The war on webspam, Cutts writes, is being waged as intensely as ever, in fact saying that Google’s search quality is presently… [[ This […]
Google's Matt Cutts Talks Facebook/Twitter Links' Influence on Search Ranking
We recently looked at how Google and Bing use links on Twitter and Facebook for organic ranking, following an informative piece from Danny Sullivan on the matter. Google’s Matt Cutts has now addressed the subject a bit more in a new video uploaded to Googles’ Webmaster Help Channel. Do you want social media to influence […]
Matt Cutts Calls For "CEO Of Google" Ideas
If you’ve ever wanted to have a say in what Google does next, a visit to Matt Cutts’s blog may be in order. This afternoon, Cutts published a post asking readers what actions they’d take as Google’s CEO, and although no official contest is in effect (and Eric Schmidt’s definitely not stepping aside), the question […]
Yada Yada Newsletter March 16 Facebook Overtakes Google, Four Square and when to fire a client!
More new technology…lions and tigers and bears, oh my! March 16, 2010 Marketing Fail of the Week Some of the marketing fails I put here, I find on the internet, but I found this one in my local supermarket. I did some research and this is most probably Brittish in origin. I don’t suspect there’s a […]