Mike Turner – Clickpath – Clickpath.com – Inernet Advertising
They created a system that allows companies to track their offline telephone responses and conversions back to their online ad campaigns, right down to the keyword level, allowing them to monitor even things like telling which keyword prompted user action. Can tell you which keyword across which campaign created that phone call. Agencies, direct and […]
Enter the Internet Advertising Competition Awards
One deadline has passed but there is still time to enter the Internet Advertising Competition (IAC) Awards. The Web Marketing Association, who hosts the competition, says they have received a record number of entries this year but the window is closing fast. All entires must be received by Friday, February 11. Enter in several categories […]
Email Drives More Traffic To Retailer Websites Than Social Media
Traditional marketing provides a better return on investment (ROI) for retailers than social media, according to a new report from ForeSee Results. Do you find email to be more effective than social media? Let us know in the comments. The report found that social media interactions are a main influence for only 5 percent of […]
Social Video Advertising in 2010
Try recalling last year’s social video ads. What came to your mind first? Probably the famous Evian Roller Babies ad or Cadbury’s Eyebrow dance. Interestingly, the number of viral social video ads somehow skyrocketed this year. Some of the more memorable ones are Old Spice’s The Man Your Man Could Smell Like, Nike’s Write the […]