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The Social Path to Organizational Transformation

Social media and marketing have become synonymous over the years. At the same time, social media is placing the customer back in customer service. Each movement represents important and overdue (r)evolutions within business, but this is just the beginning. With every step toward progress we make in social media, we uncover what’s necessary to make […]

Hey Google, Groupon is Just Not That Into You

Let's put all the Google buyout rumors aside for just a moment and focus on actual Groupon news. Then we'll dig into why Groupon will not be selling to Google. Groupon is launching two new initiatives and they are nothing short of game-changing for merchants and consumers. Groupon Stores lets merchants set up virtual storefronts […]