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Google opens an office in Malaysia (and hiring)

Google said Wednesday it will launch a new office in Kuala Lumpur, the capital of Malaysia. The Malaysian office is Google’s second in Southeast Asia followed by the Singapore office. The new Google office will focus on customizing products like Google Maps, News, Google Translate for the locals to boost ad sales around the region. […]

Google: Are You Really Serious About Removing Web Spam?

Dear Google: First and foremost, my letter to you is not personal. I am a big fan of yours and always have been. You have the best search engine in the World, better than Bing. You have the best web email service. Your Google Docs product is amazing. Don’t even get me started on Google […]

Google Lets You Search with Local Recommendations From Specific Friends

Google announced a new Google Maps feature today, related to the company’s recently launched Hotpot social recommendation product. Now, users can search Google Maps, and request results based on the recommendations of specific friends.  "Most of us know lots of friends, each with very different areas of expertise when it comes to places to recommend. […]

Tasks That Should Be On Your Local Search Shortlist

Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing space—silence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results. Whether you are a […]

Gmail App Learns 44 New Languages

The HTML5 version of the mobile Gmail app hasn’t exactly been friendly towards non-American users to date; English (and indeed what Google calls "U.S. English") was the only language in which it was available.  Now, however, Google’s addressed the problem in a big way. Today, there are 44 new languages on the figurative table, and […]

Google Maps Generates Weird Directions

Glitch in Google Maps encourages us to swim, kayak and jet ski across the Pacific Ocean Related posts: Corruption? Chinese Advertising Resellers set to Sue Google According to People’s Daily, Google China has recently cut off… Let The Google Map Find You Google Maps has just made locating yourself without GPS or… GoogleBye: Flowers Presented […]

Google Maps For Android Gets New Features

Google announced the launch of a new version of Google Maps for Android that has a new design for Place page reviews, more options to filter search results, and an option for Google Latitude real-time updating. Place Pages On Android will look pretty much like they do on the desktop. Users can see reviews from […]

Gmail Redesigns the Contact Cards

In the last couple of weeks, Google has been adding tiny improvements to Gmail; two recent ones were Google Maps previews and a redesigned chat window. Now, it <a…

ShinyTweet is a Shiny Twitter Client for iPad

This post is part of Mashable’s Spark of Genius series, which highlights a unique feature of startups. If you would like to have your startup considered for inclusion, please see the details here. The series is made possible by Microsoft BizSpark. Name: ShinyTweet Quick Pitch: ShinyTweet’s goal is to provide a highly usable columned Twitter […]

Google Places: Google’s Local Business Center Gets an Upgrade

Google’s Local Business Center has been renamed “Google Places.” The re-branding effort is accompanied by a handful of new features designed to help local business owners gain an edge in search engine marketing. The name change was made to better tie the business owner dashboard with Place Pages, the Yelp-like local business landing pages that […]

Google Testing Hotel Prices in Google Maps

Google is testing a new feature within Google Maps: displaying specific hotel prices. The feature has been turned on for “a small portion of users.” The new feature is very straightforward: whenever you search for hotels in a specific region, you will have the ability to check the prices of hotels that show up in […]

Zerista Offers Mobile-Optimized Social Media Tools for Groups

DEMO Spring 2010 officially kicks off on Monday morning, but at the welcome reception earlier tonight, we got a chance to meet with some of the companies that will be presenting their products over the next two days. One of those companies is Zerista, which is a tool that lets groups, clubs, teams and organizations […]

5 Must-See Google Easter Eggs

There’s no doubt Google has a sense of humor — its excellent April Fools jokes are a testament to that. But there’s a wealth of funnies that can found any time of the year too. Here we pull together a handy list of Google “Easter eggs” that you can uncover right now. Bearing in mind […]

Chatroulette Founder Working to Preserve User Privacy

The creator of Chatroulette has revealed that he is working on a way to preserve user’s privacy, following the launch of Chat Roulette Map, a Google Maps mashups that pinpoints the location of users of the service. Andrey Ternovskiy, speaking in an interview with the New York Times Bits blog, stated, “There is a certain […]

Marketing Social Media and the California Cows-Yada Newsletter Dec 3, 2009

Standing out in the crowd…

Well, I know I do. I have pink hair. Might seem a bit odd for a middle aged woman to have pink hair, but I do. It’s an interesting thing to stand out. It also happens to of vital importance. Think about it–are you more likely to remember a pink haired lady who happens to be smart or just a smart lady?

Which brings me to another point. Being better or being smart doesn’t always win the game. Being noticed does, but it has to be relevant. If you’re in a crowded market, you need something to stand out but make it relevant. In the case of what I do, I back it up with relevant information.