How To Get Huge Traffic From LinkedIn
As you probably know, LinkedIn has had a huge week. The company launched a wildly successful IPO, doubling the company’s valuation overnight. While there is a fair amount of debate as to whether or not this valuation is too high, …
Top 6 Private Sale Sites for the Best Travel Deals
Private sale sites are all the rage, and in the past year we’ve seen a rapid growth in sites that focus on travel deals. There is, of course, the debate over whether these sites are actually “members…
Good, Creative Marketing Creates Tension and Takes Risks
Good, creative marketing can be simplified into "four E’s": engage, educate, excite, and evangelize. That’s how former Kodak Chief Marketing Officer Jeff Hayzlett presents it anyhow. Obviously, each of these "E’s" can get complicated in themselves, but if you really want to look at it in the simplest form possible, this is as good a […]
Yahoo's Personalized Retargeting Can't Miss
While one of the hottest topics on the Web today, retargeting is hardly a new concept for online marketers. In fact, Yahoo! writes on its advertising blog that it invented search retargeting more than a year ago. That much is open for debate, but Yahoo’s continued push for a return to Web prominence is not. […]
Facebook Faceoff: “Like” vs. “Become a Fan”
A month ago, Facebook began phasing out the Facebook Fan Page, changing the action of “becoming a fan” to “liking.” The change was part of a broader plan to spread the Like button across the web and to lower the barrier for users to become connected with brands. Not everyone “likes” Facebook’s small but important […]