Video Matters to Merchant Conversion Rates
Ecommerce video solution Treepodia announced that an evaluation of its own product video performance on retail sites demonstrated higher conversion rates across the board. While it would be easy to say the report is a bit self-serving (to say the least), the use of video has been shown in other studies to improve sales and […]
Site Testing – The Gift That Keeps Giving
Not until Vegas.com enlisted SiteSpect to run some simple tests did the travel/destination website realize how much revenue it was losing because of its mobile strategy. Within a month and a half, Vegas.com had a new plan in place that has already dramatically increased conversion rates. Implementation of the live A/B testing took only a […]