Retailers Lack Cart Abandonment Strategies
It’s not surprising that shopping cart abandonment rates continue to rise as today’s online shoppers have more resources than ever to compare prices and scour the best available deals. The latest figures show that 7 out of every 10 potential customers place items into carts they later abandon, costing the e-commerce industry a… [[ This […]
E-Commerce Task Completion & What Users Want
Retailers should be addressing website task completion issues according to the iPerceptions Retail / E-Commerce Industry Report for Q4 2010 released today. The iPerceptions research revealed that 40% of people visiting a site with the intention of making a purchase reported the inability to complete their task. Pretty shocking considering… [[ This is a content […]
All Eyes Should Be On eBay
Ebay all but introduced the world to online shopping, and it continues to shape the e-commerce industry throughout its own history of major acquisitions. The company made another significant purchase on Monday, agreeing to buy European daily deals site brands4friends for $200 million. It is the largest of three significant acquisitions by eBay in… [[ […]
Holiday Analytics – Five KPIs to Watch This Season
The record-setting online sales during Thanksgiving week have the e-commerce industry poised for its best holiday season in years. For individual retailers, how they react to the events of Black Friday and Cyber Monday will go a long way in determining just how good it can be. Whether your own business lived up to expectations […]