Dramatic Shift in Marketing Reality
Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy – and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising […]
Marketing Junk Food to Kids – Marion Nestle
Complete video at: http://fora.tv/2008/08/14/Marion_Nestle_What_to_Eat NYU nutritionist Dr. Marion Nestle examines the controversial food industry practice of creating advertising directed at children. —– Marion Nestle, NYU Professor of Nutrition and author of Food Politics, Safe Food, and What to Eat, gives a talk entitled What to Eat: Personal Responsibility or Social Responsibility. Nestle discusses the U.S. […]