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What is marketing ? Discuss the meaning, scope and role of marketing function in the exchange process with suitable examples of your choice.

Marketing is an activity through which the product and service should reach the people or customers in an effective manner.
The scope is great for marketing in mostly every field. Every thing in the world is an exchange process, marketing is not an exceptional to this. In exchange process marketing helps us to get a good client for business. For example in a private educational institution, only when the institution provides quality education, there will be more student joining in upcoming years…