50 Years of Advertising Research: What Have We Learned?
Larry Chiagouris – Co-Editor 50th Anniversary Special Edition, Professor of Marketing, Pace University
Eileen Campbell – Global CEO, Millward Brown
Scott McDonald – Senior Vice President for Market Research, CondÃ© Nast Publications
Gian Fulgoni – Executive Chairman and Co-Founder, comScore, Inc.
March 2011 marks the publication of a 50th anniversary Special Edition of the Journal of Advertising Research. So what we have learned from a half-century of research? Distinguished panelists from the research, media and academic sectors share the most significant research breakthroughs of the past 50 years, and discuss the issues they would like to see resolved by industry in the next decade.
Duration : 31 min 11 sec