One of the leaders in the retargeting space, FetchBack, has announced its adoption of the Advertising Option Icon provided by the Direct Advertising Alliance. All FetchBack retargeted ads will now include the icon, visible in the upper right corner of each ad.

The symbol is trademarked by the Direct Advertising Alliance (DAA) with the intent of…

[[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Leave a Reply

Your email address will not be published.