I am starting my own insurance agency and am trying to build up my book of business through effective marketing. Although I have been working on some good strategies so far, I am looking for any advice to push it to the next level. What strategies have been successful for you?
I firmly believe that direct sales (cold and warm calling) are terrific ways to reach people. They are free and time after time I'm able to generate sales this way. I would augment any marketing with 5-10 calls per day to people introducing yourself. Make a note of who is potentially interested and continue to follow up with them.
Some good sales resources: Top 25 Habits of Successful sales people, millerheiman.com and salesguy.org.