Given the ubiquity of cell phones, you'd think advertisers would be all over them. So why did mobile advertising account for less than 2/10ths of one percent of the total advertising spent worldwide in 2007?

At OnMedia NYC this month, CBS VP Cyriac Roeding railed against the complexities plagueing the American mobile industry, and called for a general iphone-esque simplification.

Duration : 4 min 29 sec

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