There is no easy answer to the dilemma of what level of PPC search to allow affiliates to engage in. Do affiliates enhance brands or simply drive up CPC's and violate T&C's?

Marty Fahncke, President, FawnKey & Associates (Moderator)
Kevin Lee, Co-Founder & Executive Chairman, Didit
David Lewis, CEO & Founder, 77Blue

Duration : 1 min 22 sec

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