What questions should we be asking the GM Marketing for our marketing assignment requiring a product launch?

For our marketing class assignment, we are required to submit a marketing plan for the launch of a new product. We will be visiting a company's General Manager, Marketing to gain insight. We are a group of 5. We are allowed half an hour with him. In this limited time frame what questions should we ask in order to facilitate our inventing a new product and developing a marketing plan accordingly?

How did you define your target audience? What factors made you select that target audience? How did you define your "word-picture?" What were your initial goals for the product, and, how did those goals change, if at all, through the development cycle? How did you formulate your product's competitive advantage? What were the obstacles to market entry and how did you overcome them?

4,505 Responses

  47. Admiring the time and effort you put into your site and in depth information you present.
    It’s good to come across a blog every once in a while that isn’t
    the same outdated rehashed material. Fantastic read!
    I’ve saved your site and I’m including your RSS feeds to my Google account.

  104. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each
    time a comment is added I get three emails with the same
    comment. Is there any way you can remove
    people from that service? Cheers!